About Us

I came up with the concept for the store after the birth of my niece Genevieve, a.k.a. “Vivi.” She was a preemie, and I found it practically impossible to find clothing for her that met my standards, natural or organic fiber and socially responsible. Just finding natural-fiber clothing was tough, so you can imagine that organic was pretty much out of the question.

The “Vivi Store,” as my niece calls it, is a small clothing shop (located in Ho-Ho-Kus NJ) for babies and children, designed around the concept of living green, reducing waste and supporting socially responsible companies. Everything at Vivi is made with natural fibers. We have a mix of lines that are either organic, handmade or made with recycled fabric. And most of our designers are doing something to give back to the global community. Whether it’s in the structure of their company and how it’s run, in their philosophy of giving back or in their efforts to reduce their carbon footprint, they are all producing fantastic products that are healthy for the planet and for the children who wear them. As consumers, we really do have the power to change the world for the better just by choosing to support the companies that are working to do just that.

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